Superbowl XLIV hasn't even been played yet (2010), and I'm already placing bets on Superbowl XLV (2011). Sight unseen. Who cares who plays in the big game? It's going to be in Dallas (sorry Arlington, the world knows this place as Dallas, home of the Dallas Cowboys...too bad our city council didn't have the foresight or the huevos to outbid you for the new Cowboy stadium...but that's another story).
The fact is, Superbowl 45 will be about as big as they come, showcased in a football Taj Mahal, capable of hosting upwards of 120,000 spectators on game day. And, if you can't get a ticket, that's OK. More than 100 million people will be tuning in to the TV broadcast (not even counting Internet viewers). Party planners have already projected more than 110,000 visitors to the area over the two-week boondoggle, including Fortune 500 CEOs and executive meeting planners from around the globe, adding up to an overall economic impact approaching half a billion dollars for the D/FW metroplex. You want something to shoot for in this down economy? Start carving out your marketing strategy for winter 2010-11. Get your bids in early for outdoor boards along I-30. Start creating promotional materials with hash-marks and football helmets prominently featured. Set up Superbowl sweepstakes for your clients, and reserve a few party rooms around town. There will be hay to be made for at least two weeks in 2011, with economic ramifications extending for months in either direction and possibly years into the future. What are you doing to plan for it now? I suggest you put your money on a sure bet and start coming up with a game plan for how your company is going to win Superbowl XLV. Call me if you want to discuss further. I'm already hooked in on the program!
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